Create a logo and visual identity that identifies across everywhere.
I did quite a few sketches, it took me a while to find one that I liked. I wanted something that was cool looking, simple and versatile and eventually I narrowed it down to 3 black and white logos in illustrator. Next I decided on the Line logo, it was the simplest but it looked pretty appealing. On it’s own the logo was a little plain so I was thinking of ways I could make the logo stand out, I tried arrows, squares and hexagons but nothing was working.
Then I had a sudden realization, use lines… I felt like the answer was staring at me in the face, so after experimenting with the positioning and color scheme I came up with this. It made it easy to incorporate the logo and iconography in other design elements, it could be borders, it could be banners and it could even be put on a t-shirt. This is the kind of versatility I was looking for. So I messed around with positioning for a little until I found some good placement for the lines. I used them in different ways in order to unify it all together.
I met with Jake Ottesen to look over my logo, he really liked it but suggested I adjust some of the spacing between some of the descriptive words in order to make it more unified. I also got the same advice from our professor in the critique video. So I followed there advice and fixed it.
I showed this logo to a lot of friends I had and it was received pretty well.
A cool company that makes fun videos for clients.
Companies and people who need a video service for events or commercials.
Top thing I learned
Repeating design elements makes an easy way to recognize a brand right away.
Logo // Contact Info // Helvetica Neue
Body // American Typewriter